The Artistic Fool
A freelance brand and visual designer, The Artistic Fool offers design services including branding, brand strategy, visual design, and communication. We work closely with our clients to bring their creative visions to life, ensuring that every design reflects their unique identity and resonates with their target audience.
Client
Shravan Shetty
Year
2023
Category
Design
Type of Work
Branding
Visual Design
Brand Strategy
Communication
Creative Brief:
Design an identity for a company that is involved in consultancy - career and finance; motivational workshops and speaking ; Business advisory.
Work Done:
Brand strategy
Branding and design collaterals
Problem :
Branding and Strategy to create alignment in vision and mission
Understanding all the work being done and bring structure to the work
Standing apart from the competition and market presence
The way forward
Process :
Research > Define problem > Market research + Company Data Research > Designing + Iterations > Final Design
Designing the brand and personality based on the information collected and brand strategy.
Outcome - Converging data and design :
A brand with many verticals to represent the many facets/business verticals under the brand Shravan Shetty. This was done to create clarity in the work and genres of work.
USP:
The client is first and understands the situation before jumping into solutions.
Leading with knowledge and update on the industry structure and its influences.
Brand Ideals/Values/Guiding words :
Infinity, Potential within the self, Knowledge and wisdom, Care , Personalizing the solution, Caring, Positive, Integrated approach.
And that is how change happens. One gesture. One person. One moment at a time.
Design thinking and Process:
The brand had to be made from the ground up and be given a personality that spoke of the nature of the work and yet stood apart from the competition.
Basing the process on my UI/UX learning, the following was done :
I set out by bringing structure to the information and extensive work experience and genres of work
Our dedication to excellence and innovation is evident in the way we meticulously tailor our design services to align with the specific objectives and values of our clients. Through our collaborative process, we ensure that every design element encapsulates the spirit and character of the brand it represents.
